I’ve recently ticked something very special off my bucket list – polar bears, in the wild, in Canada.
Jaw-dropping. And rather cold.
Sometimes ticking something off your list can be a bit underwhelming: you’ve built it up so much in your head that the reality doesn’t match the vision.
This was absolutely not one of those occasions.
Everything was perfect, from first to last, and there were a couple of nice little touches that I thought were worth highlighting – inspiration for anyone in business.
First up, the chauffeur service to the airport and back that was offered with my Emirates plane ticket. I booked both journeys in about one minute, and when it came to confirm my booking, I received a simple text message.
And guess what? When I clicked the link in it, ALL my details were already populated, with the correct spelling (yes, it’s a Y not an I!!!). 30 seconds, job done.
The second was my entire experience in Winnipeg – from the moment I landed, my life was well-organised without being overbearing.
At every turn I was informed promptly of the next steps, together will all manner of information about polar bears, bald eagles and the Northern Lights – plenty I didn’t know I wanted to know, but am definitely glad I do now!
The phrase that springs to mind about the entire experience? Friction-fee.
It’s no surprise I’ll be going with the same company again in two years’ time; this time to visit the tigers. When you deliver on experience, you aren’t just cementing the sale, you’re winning a long-term customer.
